How Google Penguin Affect SEO Rankings

Google Penguin algorithm

Penguin algorithm update that followed Panda in 2012, also focuses on making the user experience more valuable and useful. The penguin update polarizes the concept of backlink support. The update studies the backlinks you have for your websites, therefore the more authoritative backlinks from quality sites; the better. This idea led many SEO consultants and clients towards a common misconception that the domain name of a given site was what categorized it as good or bad. One instance is the idea of .edu being more a credible source than .com. Google announced later in the year that creating backlinks from .edu and .gov could be significantly valuable only because of the quality content they harbour and not because Google has some favoured devotion to specific domain types. With the clearance of such misapprehensions, the penguin algorithm was updated to a bug-fixed version that was Penguin 4.0. The update says that Penguin now runs in real-time – which means it is collaborated with the main algorithm in the same way Panda was. The second major concern of the updated Penguin is that it should become more granular. This indicates that with the updated version of the Penguin algorithm, the usual procedure of administering Penguin violation penalties in a large scale site-wide perspective would be changed into a more individual aspect. This is like offering brief forgiveness to SEO operators to remove connections with bad links without immediately losing the whole progress of their websites at once.

Is Penguin real-time now?

The Penguin algorithm is made real-time was a change that came with the latest update, and with it came a massive improvement in Google’s speed of tracing spammy websites. With the earlier version of Penguin, the spammy websites would get to stay for months before they get penalized after being ranked. The new update penalizes such a website the minute they appear on the search results. This sounds cruel, I know, but the update also works the other way round. If a website gets penalized for all the wrong reasons Google probably misunderstood, the corrections would be done as fast as the penalization process. In addition, if a website is obliterated – it is not destined to stay like that for the rest of eternity. This is why you hire an SEO expert in the first place; to get your penalized website back on track. The changes you make to your website would be mirrored very fast so that your process of restructuring and rewriting an obliterated website would not take long to give results.

Is it harder to follow Google guideline now?

Answering shortly; it is with the new Penguin update. This is a whiplash on a lot of black hat SEO practitioners who had been taking advantage of Google’s previous vulnerability. The aftermath of this is difficulty in performing manipulative SEO techniques, which has caused many SEO marketing agencies to be incompetent in their job. However, the SEO agents who only followed the legal SEO practices continue to thrive.

Is Penguin page-specific now?

Earlier, Penguin was focused on whole websites. The ranking was used to be done looking at the entire website, not individual pages. The new update to Penguin altered this and made every single page matter. For the SEO agents who have been, and plan to do a genuinely original SEO marketing campaign that gives attention to every element of the websites they work with – nothing could be any more pleasing. However, this individual attention Google pays with its new update would threaten SEO companies that have pursued their money-making business by just optimizing selected sections of their websites and ignoring the rest. The latest page-specific feature is positive in every way because it not only gives the website a significant rank but also gives the web users a quality website experience.

Is the update confirmed?

As a habit, Google never announces or gives a full description of its updates. Maybe it wants the SEO companies to find out on their own. Google’s real-time update was never confirmed, but with the general directions, the SEO campaigns were taking us, we knew for sure that the update is out and flourishing. The wise thing would be to consider the update official and act according to it because being ready is better than being unpleasantly surprised.

Protocol for the new Penguin update

As the new Penguin update is here, your SEO consultant cannot just sit and wait. To see whether your website corresponds to the standards of the new update, your SEO agency can perform a comprehensive audit which would throw light upon all the bright and dark areas of your website. If your SEO consultant finds anything that is not obliged to Google’s rules of SEO, he/she can change it to fit the standards. It should also be carefully noted that even if you have the best SEO strategies with the best pages, you would still not get a good rank if your content is all junk. Including high-quality content is the critical element of pleasing the new Penguin update, because optimizing the user experience is the first priority of Google. Including Penguin, the latest algorithm updates all prioritize user experience over anything else. Therefore if there is one thing you must worry about, it is the quality of the content you include on your website. The penguin update of Google has not given you a descriptive analysis of what they require from your website, but the real-time function and the page-oriented ranking factor would alert any SEO company about the right ways to optimize their content. No update, be it Penguin or something else, never does threaten an honest SEO company. Whoever feels threatened must be either on malpractice of SEO services or planning to start one. The SEO consultants who optimize quality content will always see their way around every update Google will ever introduce.