How To Find A Trustworthy Seo Consultant

Search engine optimization, more popularly known by its acronym - SEO, has become crucial for the success of a company in the online world. A smart SEO strategy will ensure the continued existence of your online presence in a profitable manner. This is precisely why most companies are on the lookout for the very best SEO consultants in Vancouver. But, due to the industry's lucrative nature, there are a massive number of SEO consultants in the area, so you need to know how to identify a trustworthy agency for your organization.

Your SEO consultant should be a genuine expert who does not practice unethical SEO techniques, also known as blackhat SEO, to achieve improved user reach and better page performance. Moreover, the SEO consultant should be up to date with the latest developments in SEO and have the necessary knowledge to provide the best services for their clients.

Given the complications of the situation, we have put together the following few services that you could look for to identify a trustworthy SEO consultant.

Can they provide data-driven outcomes?

When it comes to SEO, irrespective of how good the consultant claims to be, it all boils down to whether they can provide positive outcomes based on fresh, extensive, and reliable data based on AI. Regardless of whether your requirements lie in on-page and off-page SEO, strengthening your links, or improving your search engine results page (SERP) ranking, a trustworthy SEO consultant in Vancouver should be able to show you results based on all the possible data they can collect.

Any other outcome that is not data-driven, is just another game of guesses. You will never know whether such results are reliable and sustainable. Hence, it is essential always to question whether the chosen SEO consultant can show you data-driven outcomes.

Do they look into other alternative SEO procedures?

SEO is an art of its own. This is why expert SEO consultants often come up with alternative procedures that could be implemented to achieve the same results in terms of enhancing your site’s performance. For example, an SEO consultant could identify the following strategies for improving a site’s ranking from a search engine’s point of view. Modifying, removing, or disabling backlinks that are not performing well.No-indexing or removing site pages with poor quality content

Ultimately, the SEO consultant would suit the strategies that would best enhance the site’s performance while also improving the user experience. The alternative paths chosen by SEO consultants vary from one another. While some genuine consultants would solely stick to ethical SEO techniques, also known as white hat SEO, other consultants may choose to proceed with black hat SEO techniques with the intention of seeing results fast.

However, whichever alternative path is chosen, the SEO consultants have to disclose all relevant details to your organization to make sure that all parties are well informed of the pros, cons, and risks when coming to a final decision.

Do they facilitate open communication with the clients?

 

SEO is not a simple task. It requires complex decision making and some times, revolutionary changes as well. Therefore, it is very important to maintain open and honest conversations with their clients.

Furthermore, an SEO consultant should be able to clarify any doubts and inquiries that a client has. Their solution to your problems may not always be of your liking, but they work to improve your site’s performance while also being vigilant of any potentials SEO threats. However, they should be welcoming of any questions that you will ask throughout their service period.

This is why open communication in SEO is of the utmost importance. Also, please make note that this communication is not only for when decisions are made, but rather it should be a continuous process.

Reliable SEO consultants are hard to find

The above tips can help you identify a reliable SEO consultant in Vancouver, but it does not mean that they can show you results overnight. Overnight results are impossible to achieve, given the multitude of variables that affect an organization’s SEO strategy. Hence, it is a continuous process that needs to be carefully devised. Even if the best SEO consultant in town implements an SEO strategy, there still may be uncontrollable variables that hinder the gameplan from achieving ALL the expected outcomes. Because no matter what, some factors, such as the search engine algorithms, updates, and competitor performances, are not things that an SEO consultant can control.

This is why SEO is controlled and evaluated for a particular period. Similar to any other business function, your SEO plan needs to be monitored, reviewed, and re-strategized. When examining your site’s SEO, a period of one year is a suitable time frame to re-evaluate your organization’s SEO strategy.