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How Google Penguin Affect SEO Rankings

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Google Penguin algorithm Penguin algorithm update that followed Panda in 2012, also focuses on making the user experience more valuable and useful. The penguin update polarizes the concept of backlink support. The update studies the backlinks you have for your websites, therefore the more authoritative backlinks from quality sites; the better. This idea led many SEO consultants and clients towards a common misconception that the domain name of a given site was what categorized it as good or bad. One instance is the idea of .edu being more a credible source than .com. Google announced later in the year that creating backlinks from .edu and .gov could be significantly valuable only because of the quality content they harbour and not because Google has some favoured devotion to specific domain types. With the clearance of such misapprehensions, the penguin algorithm was updated to a bug-fixed version that was Penguin 4.0. The update says that Penguin now runs in real-time – which me...

Social Media Resources to Improve your SEO Rankings

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SOCIAL MEDIA AND SEO If someone likes something, the news spreads like wildfire in social media; and if others like it too, it takes only a few seconds for it to go viral. Basically everyone today who has an internet connection is active in some sort of social media platform.  The individuality of ideas is now often translated into a bubbling social discussion, and everyone contributes to marketing some opinion or other with or without being aware of it. We live in a world where technology is a necessity to get on with life, and in that life, social media plays a massive role in creating differences in the way people perceive things. A straight connection between social media and SEO (Search Engine Optimization) cannot be observed at one glance. But upon deeper investigation, it was found that social media spaces enhance the efficiency of SEO by promoting websites. Twitter, Facebook, Google+, Instagram, LinkedIn, Reddit, Pinterest are social sites where successful d...

How to Overcome Trust Issues with your SEO Agency

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 Trust Issues with SEO Agency The most dangerous risk of choosing an SEO agency is that there is no reassurance, whether they are using legal methods for their SEO strategies or not. In the long run, black hat SEO techniques like keyword stuffing, invisible links and text, cloaking and duplicate content would thoroughly affect the reputation and ranking of your website – as the search engine bots would recognize the SEO method as illegal and penalize your website for it. The benefits of using white hat SEO techniques are immense, and our SEO agency completely understands this. To name a few; efficacy in using keywords, producing quality content, relevant back-links from other sites, and using authorized internal linking to your web pages are prominent. Renowned in the SEO Vancouver scenario for utilizing white hat SEO agents , we provide a service that is trustworthy and legal. As our SEO agency does not use black hat methods, there is zero chance for the website optimizati...